Conversational copywriting
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Conversational Copywriting is one of three disciplines in Conversational Design. In addition to the topic of web copywriting, technology and psychology are decisive building blocks in the overall conversational design. Here it is important to pay attention to a balance of the 3 components in order to avoid disappointing the user on his or her chatbot journey.
When developing chatbots, not only technical components are required, but also design-oriented ones. In conversational design, for example, psychological aspects are also considered. Questions such as "How do I motivate the user in the conversation?", "How do I calm him down in case of critical questions?" arise. - Accordingly, the type of communication is determined in Conversational Copywriting. It represents the formulation of the correct and appropriate chatbot messages. In doing so, one should be guided primarily by the Conversation maxims according to Grice orient oneself.
Conversation maxim for Conversational Copywriting
- Maxime for quality: Provide information that is truthful (Avoid obscurity of expression)
- Maxime for quantity: Provide only as much information as necessary, no more (Be brief - avoid unnecessary prolixity)
- Maxim for Relevance: Deliver only information that is purposeful (Be orderly)
- Maxime for modality: Avoid ambiguous or unclear information (Avoid ambiguity)
These maxims lay the foundation for effective communication.
In addition, the chatbot messages should be adapted to the tone of the chatbot.
"Conversational copywriting is still about selling ... but in a way that is honest, transparent, and respectful of your audience." - Nick Usborne
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