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Senior Marketing Manager (m/f/d)

Senior Marketing Manager (m/f/d)

Location: Flexible/ Würzburg with presence time

BOTfriends is revolutionising the way enterprises communicate. We are an agile and ambitious company from Würzburg and Munich, specialised in the development and design of leading conversational AI applications. Our customers include well-known companies such as Porsche, Bosch and Innogy. They rely on our unique Conversational AI platform - BOTfriends X. With this SaaS solution, employees in companies can develop and operate voice and chatbots independently, even without programming knowledge. In this way, BOTfriends wants to accelerate the automation of customer communication and significantly advance the use of corresponding applications.

As Senior Marketing Manager, you will be responsible for all marketing activities to successfully scale BOTfriends as a conversational AI provider. You will strive to build a successful marketing funnel and increase brand awareness. Your task is to drive lead generation in an efficient and predictable way in collaboration with the marketing team.

Your challenges :

  • You are responsible for the further development of the marketing strategy to ensure sustainable lead generation, scaling in the market and the achievement of our business goals.
  • As an all-rounder, you understand the correlations and can play an active role in many areas. You bring in your specialisations in the creation of relevant content as "magic sauce".
  • While you lead the marketing strategically and disciplinarily in the long term, you are always happy to be involved operationally as well
  • You develop a deep understanding of the possibilities of Conversational AI, the needs of our target groups and draw conclusions from this for your actions and campaigns.
  • You are always steering new growth experiments and finding approaches for successful scaling
  • You always challenge the status quo by testing and optimising everything: inbound marketing funnels, website, channels, audiences, messages, landing pages and creatives.
  • In cooperation with agencies and colleagues, you monitor our performance marketing activities, social media channels, branding and PR.
  • You support our B2B content marketing strategy and write blog articles, whitepapers and hold webinars.
  • With the help of email marketing, you qualify our leads and develop them further with helpful content.
  • You are ready for "high speed", feel comfortable in a fast-paced environment and enjoy driving topics hands-on independently

What you have to offer:

  • You see yourself as a marketing generalist or growth manager and have at least 5 years of marketing experience in fast-growing B2B start-ups or agencies.
  • You have already successfully managed marketing areas and/or teams
  • You have a strong strategic mindset for the planning and analysis of lead generation campaigns .
  • Through your creativity, you are able to create exciting content pieces that inspire customers.
  • You have experience in marketing automation and CRM systems (e.g. Hubspot)
  • Your understanding of how to use Google Analytics to analyse conversion paths has been useful to you on many occasions.
  • Structuring and processing qualitative and quantitative marketing data is nothing new for you
  • Experience with paid campaigns via Google, LinkedIn or trade media would be a plus
  • You are enthusiastic about new technologies such as voice and chatbots and bring a solid technical understanding with you
  • You have a good knowledge in German and English language

Why you belong to BOTfriends:

  • You are no longer a cog: you actively influence the success of BOTfriends and bring us to the next level
  • Attractive remuneration and company pension scheme
  • We are an agile and family-oriented company with a great sense of humour, motivation and ambition.
  • Flexible working hours, home office, cool team events, drinks and snack flat rate
  • Modern and light-flooded office (400 sqm) in the middle of Würzburg's city centre within walking distance of the main railway station.

Send your CV and a few lines to [email protected]

We can't wait to hear from you!

Apply now

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Let's have a talk.

+49 931 80474739

[email protected]

Questions about the application and the job:
Michelle Skodowski

Sensitive data such as ethnic origin, religion and trade union membership, health data or marital status should not be included in the application.

BOTfriends Team

"BOTfriends is a leader in the development of chatbot applications" - Google