Start your Chatbot-Journey

with our BOTfriends Canvas

Chatbot Canvas

The BOTfriends Canvas is a guide for creating chatbot or virtual assistant concepts. It guides you step by step through the entire planning process.


If a chatbot is to be developed for companies, other aspects have to be considered besides the programming:

  • Use case
  • validation
  • measurability
  • tonality
  • Channels

  • Conversational Design
  • Identification of the parties involved
  • marketing
  • data protection

About the canvas:

To avoid quality problems of chatbots BOTfriends, in cooperation with the University of Applied Sciences Würzburg-Schweinfurt, has developed a toolbox that helps companies to design and implement different types of chatbots in a structured way. The chatbot Canvas is based on the business model Canvas by Alexander Osterwalder and further research in the areas of Conversational User Interfaces and Conversational Design.

Let's have a talk.

Eichhornstraße 28

97070 Würzburg, Germany