RCS - Rich Communication Services

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Rich Communication Services (RCS) is a protocol of mobile operators and is promoted by the GSMA, the industry association of international mobile operators.[1]

RCS and Chatbots

RCS Business Messaging is the evolution of mobile messaging that increases and improves communication between people and businesses. It offers businesses the opportunity to increase customer engagement by using business messaging through chatbots and artificial intelligence (AI). No longer is it necessary to download multiple apps, users are given direct access to a range of brands and services within the messaging app itself, allowing them to work with virtual assistants to book flights, buy clothes, make restaurant reservations and more.[2]

Rich Messaging Chatbot via "SMS"

Simplified, RCS can be seen as the successor to SMS and MMS. Only with rich messaging content such as buttons and videos. RCS is integrated by Google and Apple into the already pre-installed Android Messages[3] app and iMessage [4] app. Thus, every Android and iOS user theoretically has access to RCS.


From Android, the system is called RBM (Rich Business Messaging)[5]. Apple calls its service ABC (Apple Business Chat)[6]. To use the systems, however, the transmission protocol RCS must be supported by the respective carrier.

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[1] https://www.gsma.com/futurenetworks/rcs/
[2] https://www.gsma.com/futurenetworks/rcs/rcs-business-messaging/
[3] https://messages.google.com/web/authentication
[4] https://support.apple.com/explore/messages
[5] https://jibe.google.com/business-messaging/
[6] https://www.apple.com/ios/business-chat/