Conversational copywriting

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Conversational copywriting is one of three disciplines in conversational design. In addition to the topic of web copywriting, technology and psychology are decisive building blocks in the overall conversational design. It is important to ensure a balance of the three components in order to avoid disappointing the user on their chatbot journey.

When developing chatbots, not only technical components are required, but also design-oriented ones. In conversational design, for example, psychological aspects are also considered. Questions arise such as "How do I motivate the user in the conversation?", "How do I calm him down in case of critical questions?". - The type of communication is determined accordingly in Conversational Copywriting. It represents the formulation of the correct and appropriate chatbot messages. In doing so, one should be guided above all by the Conversational maxims according to Grice orientate yourself.

Conversation maxim for Conversational Copywriting

  1. Maxime for quality: Provide information that is truthful (Avoid obscurity of expression)
  2. Maxime for quantity: Provide only as much information as necessary, no more (Be brief - avoid unnecessary prolixity)
  3. Maxim for relevance: Only provide information that is relevant (Be orderly)
  4. Maxime for modality: avoid ambiguous or unclear information (Avoid ambiguity)

These maxims lay the foundation for effective communication.

In addition, the chatbot messages should be adapted to the tone of the chatbot.

"Conversational copywriting is still about selling ... but in a way that is honest, transparent, and respectful of your audience." - Nick Usborne

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